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Publicis and The Trade Desk settle their dispute, but tell no one why
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    2881 Results for ‘metrics’
  • Digiday @ CES

    Reddit debuts new tools for tracking trends and advertising AMAs

    January 7, 2025
  • Business of TV

    Amazon’s impact on the streaming ad market has opened CTV door to small business advertisers

    February 27, 2025
  • WTF Series

    WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?

    August 22, 2025
  • Member Exclusive

    Media Buying Briefing: Takeshi Sano is making the rounds for Dentsu — is it enough?

    May 11, 2026
  • CMO role debate
    Member Exclusive

    Future of Marketing Briefing: Why brand builders are back in fashion

    April 17, 2026
  • Brand Safety

    Why price cuts and agency pressure haven’t changed calculus for brands on X

    April 11, 2025
  • Member Exclusive

    CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

    November 8, 2023
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    Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024

    November 2, 2023
  • Beyond Ads

    Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

    September 19, 2024
  • The Creator Economy

    How brands are growing episodic creator partnerships to reach a younger audience

    February 10, 2025
  • Member Exclusive

    Pitch deck: How Amazon is talking to marketers about Performance+

    May 22, 2024
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    Evolving Agencies

    Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

    March 2, 2023
  • Sponsored

    Unpacked: Framing measurement and attribution solutions in a fragmented RMN ecosystem

    August 8, 2023
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