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2881 Results for ‘metrics’

Marketing

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media

September 12, 2025
The Business of AI

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

February 24, 2025
Media

Sanofi eyes less carbon, more impact from ads

January 22, 2024
Evolving Agencies

As cookies fade, more agencies make bets on consumer research panels — and their first-party data

March 8, 2024
Member Exclusive

Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

August 31, 2023
Brands in Culture

Target’s next CEO shares his 3 top priorities in returning to growth

August 21, 2025
The Creator Economy

Brands turn to creators to build World Cup buzz amid a logistics nightmare

June 10, 2026
AI Revenue Generation

When bots look like buyers: agentic traffic causing new publisher headaches

November 12, 2025
Business of TV

Meta eyes CTV expansion to fuel its next wave of ad growth

April 27, 2026
The Creator Economy

Influencer shops hope to entice creators with talent platforms that offer CTV, AI features

December 17, 2024
Sponsored

How streaming apps are measuring performance amid ongoing streaming wars

December 12, 2024
Member Exclusive

Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand

August 6, 2024
The Business of AI

AI surfacing is messy: Data shows publisher visibility and traffic often misalign

March 11, 2026

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