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2881 Results for ‘metrics’

Sponsored

Unpacked: Framing measurement and attribution solutions in a fragmented RMN ecosystem

August 8, 2023
Marketing on Platforms

Marketers prepare for a world without TikTok as ban nears

December 16, 2024
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

April 4, 2024
The Creator Economy

Some B2B marketers are banking on their own employees to create content for their brands

March 27, 2025
Zero-click Future

Google’s forced AI opt out: what changes — and what doesn’t — for publishers

January 29, 2026
Sponsored

The state of ad creative: The evolution of production and optimization in the age of AI and automation

August 29, 2024
Member Exclusive

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’

June 4, 2024
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers

January 21, 2025
Brands in Culture

Drake-Kendrick feud shows how fandom has become a battleground

December 3, 2024
Digiday Media Buying Summit

Media Buying Summit: Measurement issues still plague the business, but agencies hope their solutions help marketers

October 6, 2023
Experimental Channels

Marketers are not won over by new AI-powered search tools

October 16, 2024
Member Exclusive

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

December 19, 2025
Looking Back/Ahead to 2024

Here’s what marketers are wishing for this holiday season

December 19, 2023

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