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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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2474
Results for ‘global creative’
Digiday @ Cannes
Cannes Briefing: A sunburned reckoning
June 16, 2025
Sponsored
How brands are driving holiday conversions with automation and creator partnerships
September 16, 2025
Digiday @ Cannes
Cannes Briefing: What the ad industry isn’t saying about AI
June 19, 2025
Marketing on Platforms
Meta opens its ad ecosystem to third-party AI tools
April 29, 2026
Brands in Culture
Why Oatly’s marketers prefer cultural signals to focus groups
June 4, 2025
Member Exclusive
Media Buying Briefing: AI’s impact on agency compensation is about to get bigger
August 11, 2025
Digiday+ Media Buying Briefing
Media Buying Briefing: Havas’ cookieless solution has become key link in its operating model
March 17, 2025
The Creator Economy
How influencer shops and agencies are adding content studios to boost production speed, revenue
November 18, 2024
Member Exclusive
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
May 25, 2026
Marketing on Platforms
Platform and agency execs recommended must-reads to unwind during busy periods
August 29, 2025
Marketing on Platforms
X claims to advertisers that it has a reach of 570 million monthly active users
September 17, 2024
The Business of AI
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
April 10, 2025
Sponsored
H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling
September 15, 2025
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