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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2560
Results for ‘global creative’
Digiday Awards
Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards
August 26, 2025
Future of Measurement
Nielsen’s RealEyes partnership offers an outcomes measurement solution
August 1, 2025
Navigating Economic Instability
British and European marketers trim ad spend in the face of Trump’s tariffs
April 30, 2025
Super Bowl
Despite flight to fame, celeb talent isn’t as sure a bet as CMOs think
February 12, 2026
Digiday @ Cannes
Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
June 25, 2026
Marketing
Marketers bemoan the culture of ‘good enough’ as standards fall amid the AI bubble
September 25, 2026
The Creator Economy
The case for and against the ‘programmatic-ification’ of the creator economy
August 27, 2026
Marketing on Platforms
Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say
March 9, 2026
Marketing on Platforms
WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy
September 15, 2025
Member Exclusive
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
December 12, 2025
Member Exclusive
Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer
May 25, 2026
Marketing on Platforms
Meta opens its ad ecosystem to third-party AI tools
April 29, 2026
Member Exclusive
Media Buying Briefing: Crossmedia’s global goals are to localize where holdcos can’t
February 24, 2025
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