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2443
Results for ‘global creative’
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
September 29, 2025
Brands in Culture
Heineken uses hard numbers to foster better representation in social media ads
June 6, 2025
Evolving Agencies
As holdcos restructure, BBDO reframes client relationships
March 3, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Member Exclusive
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
November 28, 2025
Member Exclusive
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
March 2, 2026
The Business of AI
AI turns creative into a repeatable system
August 7, 2025
Digiday @ Cannes
Cannes Briefing: As the line between brand and studio blurs, creators hold the pen
June 18, 2025
Member Exclusive
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
December 1, 2025
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Marketing on Platforms
TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
June 3, 2025
The Programmatic Marketer
The AI hype cycle is rewriting ad tech’s M&A math
January 5, 2026
Future of Measurement
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
December 4, 2025
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