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Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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2473
Results for ‘global creative’
The Business of AI
Behind Kellanova’s AI-powered push to improve creative and alter agency fees
August 20, 2025
The Business of AI
Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
December 24, 2025
The Programmatic Marketer
Lego is building out an in-house programmatic team
February 4, 2026
The Sports Marketing Playbook
Why Dove is betting on hundreds of creators for the World Cup
June 11, 2026
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
September 29, 2025
Evolving Agencies
As holdcos restructure, BBDO reframes client relationships
March 3, 2026
Member Exclusive
Media Buying Briefing: Dentsu’s new CEO on how he’s going to grow the business again
February 23, 2026
Member Exclusive
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
March 2, 2026
Member Exclusive
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
November 28, 2025
Brands in Culture
Heineken uses hard numbers to foster better representation in social media ads
June 6, 2025
Evolving Agencies
Mile Marker acquires Lift to enhance its creative and digital performance chops
June 9, 2026
The Business of AI
AI turns creative into a repeatable system
August 7, 2025
The Sports Marketing Playbook
Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
June 5, 2026
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