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2534 Results for ‘global creative’

AI Revenue Generation

Inside the debate over agentic advertising and standards

January 26, 2026
Looking Back/Ahead to 2024

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

December 21, 2023
Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024

March 15, 2024
Member Exclusive

Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity

July 22, 2025
Looking Back/Ahead to 2024

Holding companies vs. independent agencies: who beat who in 2023?

December 20, 2023
Sponsored

Why a sports-first marketing strategy will provide brands with long-term loyalty

November 27, 2023
Member Exclusive

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

May 28, 2024
Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

January 16, 2025
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025
Gaming & Esports

How creator-owned teams are shaking up the esports industry

August 29, 2024
Member Exclusive

Media Briefing: The new World Cup SEO playbook: What’s in and what’s out

June 18, 2026
Member Exclusive

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’

February 7, 2024

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