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2488 Results for ‘global creative’

Experimental Channels

‘It has to be value-centric’: How a regional food brand leverages organic social strategy to boost brand awareness

May 11, 2022
Marketing on Platforms

Marketers seem unconvinced of looming TikTok ban but assemble contingency plans just in case

April 10, 2024
Sponsored

How advertisers are accelerating dynamic creative optimization with AI and new workflows

October 23, 2023
Looking Back/Ahead to 2024

The Rundown: One year in, TikTok’s gaming marketing team isn’t going anywhere

December 19, 2023
Business of TV

NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory

May 1, 2024
Gaming & Esports

Why Warner Bros. and Fandango are selling movie tickets inside Roblox

August 5, 2024
Beyond Ads

The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?

April 22, 2024
The Business of AI

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

April 22, 2024
Member Exclusive

Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z

February 20, 2024
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
AI Revenue Generation

Inside the debate over agentic advertising and standards

January 26, 2026
The Creator Economy

Creators rethink revenue mix in anticipation of economic slump

April 14, 2025
Media

Danone’s 2024 Media game plan: AI, alliances and accountability

January 23, 2024

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