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From brand deals to equity deals: creators want a stake, not just a fee
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2534
Results for ‘global creative’
Member Exclusive
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
November 20, 2024
The Business of AI
AI Briefing: Pinterest, Microsoft and Google bring new generative ad features for social and search
October 4, 2024
The Creator Economy
How brands are growing episodic creator partnerships to reach a younger audience
February 10, 2025
Gaming & Esports
Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide?
August 9, 2024
Gaming & Esports
A year after a revamp by Epic Games, the Fortnite ecosystem is having its YouTube moment
May 30, 2024
The Creator Economy
Advertising Week Briefing: Creators emerge as the industry’s new power brokers
October 8, 2025
Member Exclusive
Ad Tech Briefing: PE firms are eyeing take-private deals but Google’s fate casts a shadow
September 30, 2025
Member Exclusive
Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
June 25, 2024
Digiday @ Cannes
At Cannes, publishers attempt to quell marketers’ open programmatic apostasy
June 24, 2024
The Business of AI
‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness
July 15, 2024
Member Exclusive
Future of TV Briefing: Sports throws a curveball in advertisers’ streaming investments
July 30, 2025
Agency Culture
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America
June 14, 2024
Brands in Culture
Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz
September 26, 2024
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