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2561 Results for ‘global creative’

Brands in Culture

Fintech face off: PayPal, Klarna and Chime tap A-list celebs to win over shoppers and boost brand buzz

September 26, 2024
Member Exclusive

Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon

June 25, 2024
Business of AI

‘Everything is AI now’: Amid AI reality check, agencies navigate data security, stability and fairness

July 15, 2024
Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues

January 16, 2025
Evolving Agencies

From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network North America

June 14, 2024
Member Exclusive

Marketing Briefing: Saturation and cost concerns push brands to concentrate influencer spend on fewer creators

October 22, 2024
The Creator Economy

As more creators expand to episodic content, studios want to repurpose and syndicate their shows

February 18, 2025
Gaming & Esports

How creator-owned teams are shaking up the esports industry

August 29, 2024
Member Exclusive

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

May 28, 2024
Business of AI

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance

August 1, 2024
Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024

March 15, 2024
Member Exclusive

Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

July 28, 2025
Looking Back/Ahead to 2024

What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024

December 21, 2023

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