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From brand deals to equity deals: creators want a stake, not just a fee
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    2534 Results for ‘global creative’
  • AI safety guardrails
    The Business of AI

    ‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance

    August 1, 2024
  • The Business of AI

    With ‘Charlie,’ Pfizer is building a new generative AI platform for pharma marketing

    February 22, 2024
  • The Business of AI

    Why Getty Images and Picsart are partnering to train a new AI image model

    June 14, 2024
  • The Programmatic Publisher

    How a revamped Green Media Product hopes to solve ‘problematic placements’

    April 11, 2024
  • The Creator Economy

    As more creators expand to episodic content, studios want to repurpose and syndicate their shows

    February 18, 2025
  • Roblox programmatic advertising
    Gaming & Esports

    How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024

    August 22, 2024
  • The Programmatic Publisher

    Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

    February 10, 2025
  • Member Exclusive

    Future of TV Briefing: Disney, Paramount and Warner Bros. Discovery quantify the TV-streaming divide

    August 14, 2024
  • Marketing on Platforms

    Inside Linda Yaccarino’s first 12-months as X’s CEO

    June 25, 2024
  • Digiday Awards

    Amazon Ads, Reddit and MTV are 2024 Digiday Content Marketing Award finalists

    April 23, 2024
  • Member Exclusive

    Media Buying Briefing: The upfront is still not done — why and who’s benefiting from it

    July 28, 2025
  • Member Exclusive

    Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week

    February 26, 2024
  • The Creator Economy

    In a booming influencer economy, creators seek standardization for payment terms

    February 15, 2024
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