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2534 Results for ‘global creative’

The Creator Economy

Baller League’s creator strategy: reach is not the same as fandom

May 1, 2026
Member Exclusive

Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’

January 28, 2025
Digiday @ Cannes

AI Briefing: How AI showed up at Cannes Lions 2024

June 24, 2024
Brands in Culture

PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand

May 1, 2024
Member Exclusive

Media Buying Briefing: The two types of influencer agencies, and why they have different appeal to holding companies

June 24, 2024
Member Exclusive

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

May 13, 2024
Marketing on Platforms

News publishers are flocking to TikTok as they continue to search for new audiences

January 20, 2023
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024
The Creator Economy

Marketers are rewriting the brand safety playbook for content creators in 2025

January 28, 2025
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next

March 13, 2026
Member Exclusive

Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues

October 15, 2024

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