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2561 Results for ‘global creative’

The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024
Member Exclusive

Marketing Briefing: Why nostalgia marketing can be a crutch

September 17, 2024
The Creator Economy

Influencer agencies expand their consulting services as competition grows

May 15, 2024
Retail Media Rewritten

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend

December 11, 2024
The Creator Economy

Plus Company agencies combine forces on a new influencer marketing model

October 3, 2024
Strategizing for the Future

How AI’s energy needs conflict with media agencies’ carbon reduction efforts

June 7, 2024
Gaming & Esports

Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators

December 19, 2024
Gaming & Esports

What marketers need to know about Zepeto, the Korean metaverse platform

January 21, 2025
Marketing on Platforms

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

August 1, 2025
The Sports Marketing Playbook

Should brands swerve, or steer as F1’s U.S. viewership adapts to new coverage?

September 17, 2026
Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies

March 17, 2026
The Creator Economy

What we’ve learned from the creator snafus at this year’s US Open

September 14, 2026
Member Exclusive

Future of Marketing Briefing: Advertising’s tracking system meets a new political reality

January 30, 2026

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