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Brands turn to creators to build World Cup buzz amid a logistics nightmare
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    2453 Results for ‘global creative’
  • Member Exclusive

    Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

    December 11, 2024
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    Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

    October 6, 2025
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    Media Buying Briefing: Agencies bet on PR with acquisitions and AI investments

    June 3, 2024
  • The Creator Economy

    In graphic detail: Inside the creator economy’s M&A boom

    August 4, 2025
  • The Creator Economy

    Mega creators find that their personalities alone aren’t scalable as standalone businesses

    May 7, 2026
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    Media Buying Briefing: Strategy veteran Anush Prabhu says agencies need to change how they help launch brands

    January 29, 2024
  • The Creator Economy

    Baller League’s creator strategy: reach is not the same as fandom

    May 1, 2026
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    Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video

    October 24, 2025
  • Marketing on Platforms

    Here are the cases for and against AI agents

    January 10, 2025
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    Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next

    March 13, 2026
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    Media Buying Briefing: Publicis Media’s Jessica Berger on AI and innovation

    July 8, 2024
  • Digiday @ DMEXCO

    DMEXCO Briefing: The who’s who of ad tech gathers to prepare for the industry’s next big shift

    September 18, 2024
  • Gaming & Esports

    WPP and Roblox strike new global content and advertising partnership

    October 8, 2024
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