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2488 Results for ‘global creative’

Member Exclusive

Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’

June 4, 2024
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Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in

April 8, 2025
Member Exclusive

Media Buying Briefing: What Naylor’s exit from Netflix means for streaming overall

July 22, 2024
Marketing on Platforms

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

August 1, 2025
Member Exclusive

Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports

December 3, 2025
The Creator Economy

The Upfronts got a taste of the creator economy

May 15, 2025
Member Exclusive

Future of TV Briefing: How sports will hog the ball in this year’s upfront

March 26, 2025
The Business of AI

Meta adds more AI features for advertisers with new image and text generation tools

May 8, 2024
Media

‘The D-word is the most problematic’: Why diversity could soon be stripped from DEI values and branding

February 18, 2025
Marketing

Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs

July 4, 2025
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows

October 22, 2024
Gaming & Esports

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok

January 2, 2025
Member Exclusive

Media Buying Briefing: A tale of two reports (on media agencies)

November 18, 2024

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