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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
The Creator Economy
CTV looks to invest in creator content to win over more ad dollars
August 21, 2025
Brands in Culture
During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads
November 14, 2024
Retail Media Rewritten
Here’s everything retail media network experts are asking for this holiday season
December 24, 2024
Retail Media Rewritten
RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
December 20, 2024
The Creator Economy
VTubers are catching marketers’ eyes in 2025
August 18, 2025
Marketing on Platforms
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
December 18, 2024
Strategizing for the Future
Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments
December 17, 2024
Digiday Awards
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners
October 1, 2024
The Creator Economy
Marketers say usage rights are driving up the price to work with creators
September 4, 2026
Member Exclusive
Future of TV Briefing: Brands are spending more to advertise creators’ content, making usage rights a focal point
January 14, 2026
Digiday @ Advertising Week
Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week
October 7, 2024
Business of AI
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
November 17, 2025
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