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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Member Exclusive
Media Buying Briefing: Back-to-school brand spending on TikTok rises
September 7, 2026
Member Exclusive
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
The Sports Marketing Playbook
Programmatic is drawing more brands to this year’s Winter Olympics
February 6, 2026
Navigating Economic Instability
Publicis Group CEO says advertisers are pacing, not panicking
April 16, 2025
Member Exclusive
Media Buying Briefing: How the holdcos fared in 2025, according to Comvergence
January 12, 2026
Marketing on Platforms
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
August 16, 2024
The Creator Economy
Behind Unilever’s creator and social strategy for next year’s World Cup
November 11, 2025
Brands in Culture
Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate
May 5, 2025
The 2026 Notebook
Crisis, culture and costs: The new reality of the modern CMO
January 7, 2026
Member Exclusive
Media Buying Briefing: How agencies balance media and creative as AI projects ramp up
July 1, 2024
Member Exclusive
Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos
December 9, 2024
Member Exclusive
Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
August 26, 2024
Brands in Culture
Brands navigate political tightrope amidst heightened culture war risks
July 25, 2025
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