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From brand deals to equity deals: creators want a stake, not just a fee
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    2534 Results for ‘global creative’
  • Strategizing for the Future

    Mktg.ai aims to be the Bloomberg terminal for marketers in tracking their brand investments

    December 17, 2024
  • Digiday @ Advertising Week

    Advertising Week Briefing: Why the creator economy will touch on most trends throughout the week

    October 7, 2024
  • Member Exclusive

    Media Buying Briefing: Back-to-school brand spending on TikTok rises

    September 7, 2026
  • Digiday @ Advertising Week

    Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

    October 7, 2025
  • Member Exclusive

    Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

    October 17, 2025
  • Evolving Agencies

    ‘This is what the future will look like’: Accenture Song has moved upstream of advertising

    January 6, 2026
  • Member Exclusive

    Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?

    March 30, 2026
  • The Creator Economy

    CTV looks to invest in creator content to win over more ad dollars

    August 21, 2025
  • Brands in Culture

    Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth

    September 30, 2024
  • Business of TV

    Brand advertisers find awareness-boosting niche for interactive and shoppable CTV formats

    October 13, 2025
  • The Creator Economy

    VTubers are catching marketers’ eyes in 2025

    August 18, 2025
  • Marketing on Platforms

    LinkedIn is officially rolling out its own AI-campaign tool

    July 11, 2024
  • Retail media strategies
    Retail Media Rewritten

    TikTok Shop says sales from U.S. small businesses climbed 66% in 2025

    May 22, 2026
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