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Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win
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2534
Results for ‘global creative’
Marketing on Platforms
Snapchat, Pinterest and Reddit turn to AI in laying the groundwork to capture SMB ad dollars
February 14, 2025
The Creator Economy
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
December 19, 2024
Retail Revolution
Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend
December 11, 2024
The Creator Economy
Plus Company agencies combine forces on a new influencer marketing model
October 3, 2024
Member Exclusive
Media Buying Briefing: What’s going on with the holding companies in India?
April 8, 2025
Member Exclusive
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
December 3, 2025
Gaming & Esports
Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
December 19, 2024
The Business of AI
AI Briefing: How top brands are saving more time and money with generative AI
June 10, 2024
Gaming & Esports
What marketers need to know about Zepeto, the Korean metaverse platform
January 21, 2025
The Business of AI
Why Toys”R”Us used OpenAI’s Sora to create an AI-generated video
June 26, 2024
Member Exclusive
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
March 23, 2026
Business of TV
The Rundown: Despite the competition, why is everyone talking about YouTube?
July 29, 2024
Navigating Economic Instability
Why some creators are returning to traditional jobs and side hustles as brand deals slow
May 2, 2025
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