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Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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2561
Results for ‘global creative’
Digiday @ CES
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
January 9, 2025
Sponsored
An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact
February 26, 2025
Bold Call
Bold call: The holdco era is over. The operating company age is here — for real this time
March 3, 2025
Member Exclusive
Media Briefing: AI payouts may be entering a new era
July 10, 2025
Brands in Culture
Why U.S. sports teams like the Chicago Bulls are betting on international audiences for growth
September 30, 2024
Marketing on Platforms
LinkedIn is officially rolling out its own AI-campaign tool
July 11, 2024
Retail Media Rewritten
How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
January 20, 2026
Marketing on Platforms
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars
October 7, 2024
Member Exclusive
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
November 25, 2024
Digiday @ CES
CES Briefing: Agency compensation models in the AI era, a speedrun of the CES show floor & Disney’s tech showcase
January 10, 2025
Marketing on Platforms
Meta’s Superintelligence Labs is already becoming part of the pitch to marketers
August 8, 2025
Member Exclusive
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
February 3, 2025
Marketing on Platforms
Amazon’s expanding ad platforms casts shadow on ad tech cottage industry
March 5, 2025
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