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1523 Results for ‘focus group model’

Going Global

Election-focused products charge U.S. growth at The Economist

September 23, 2020
Marketing

‘Not a place for takeovers’: Pepsi amps up Triller marketing plans

January 12, 2021
Life Beyond the Cookie

‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’

January 11, 2021
Member Exclusive

Media Buying Briefing: To own or not to own, that’s the question with agencies and data — Part I: Publicis/Epsilon

January 25, 2021
Publishing in the Platform Era

The 74’s publisher Jim Roberts on bridging equality divides in education and making trust bonds with audiences

October 27, 2020
Member Exclusive

Media Briefing: How the pandemic did — and didn’t — change the media industry

March 11, 2021
Content & Commerce

‘A whole new frontier for us’: Marketplaces begin to crop up as publishers continue to hunt for new user revenue

December 21, 2020
Member Exclusive

Media Briefing: Gimme data control, say publishers to identity tech firms

April 8, 2021
Subscriptions

‘Go to market faster’: The Washington Post’s Arc goes outside the tent for payment and data integrations

November 24, 2020
Beyond Ads

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging

November 30, 2020
The Programmatic Marketer

Deep Dive: Programmatic ends a strong 2020 as CTV, OTT and data privacy loom large in early 2021

January 5, 2021
Media

The end of the waiting game

January 4, 2021
Content & Commerce

‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores

February 3, 2021

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