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1520 Results for ‘focus group model’

Content & Commerce

What publishers and advertisers want from Microsoft’s new chat ads API

May 11, 2023
Strategizing for the Future

What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023

December 15, 2022
Gaming & Esports

Creators react to Twitch’s updated revenue share model

October 17, 2022
Managing Through Crisis

Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history

January 20, 2023
Member Exclusive

Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

June 26, 2023
Token to Play

Crypto enthusiasts want publishers to move into Web3 with DAOs, but it’s not yet a successful business model

July 25, 2022
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Marketing on Platforms

Why YouTube’s focus on competing with streamers may have hurt the platform as brands focus on TikTok

December 1, 2022
Member Exclusive

Media Briefing: How Pinterest is wooing publishers with its Red Standard program

October 5, 2023
Life Beyond the Cookie

CRO Brian Gleason on why Criteo is ‘not an ad network’

August 22, 2022
Marketing on Platforms

Meta’s Twitter rival Threads has launched — here’s what you need to know

July 6, 2023
Member Exclusive

Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale

November 9, 2023
Life Beyond the Cookie

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies

June 27, 2023

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