Token to Play
A 10-piece Digiday series that explores the value of NFTs and blockchain technology.
-
-
Why NFTs must be transferable between platforms for the industry to survive
July 25, 2022 • 7 min read -
-
-
NFT holders might become the new membership model but could threaten other revenue streams
July 25, 2022 • 7 min read -
-
Why metaverse platforms are gamifying their virtual real estate to attract customers
July 25, 2022 • 6 min read -
Publishers’ secondary market strategy: What happens when the monetary appeal of NFTs isn’t enough?
April 25, 2022 • 5 min read -
-
‘Convince them that this is real’: How publishers are getting audiences to adopt the blockchain
December 23, 2021 • 5 min read -
Digiday Guide: How publishers and marketers can use the blockchain in their businesses
October 26, 2021 • 17 min read -
