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1520 Results for ‘focus group model’

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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
Experimental Channels

Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement

April 19, 2023
Super Bowl

Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing

February 3, 2023
Managing Through Crisis

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

November 29, 2022
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Media Briefing: Publishers’ Q3 earnings show a return to owned and operated

November 16, 2023
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Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

March 13, 2025
Gaming & Esports

How the layoffs at 100 Thieves underscore esports’ creator-executive leadership problems

February 7, 2023
Digiday+ Future of TV Briefing

Future of TV Briefing: Sneak peek at Future of TV Week

April 19, 2023
Digiday Awards

LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards

March 14, 2023
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Future of TV Briefing: The challenges in using generative AI tools for video productions

June 21, 2023
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Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?

January 23, 2023
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Media Briefing: For some publishers, Google referral traffic is down

November 30, 2023
Retail Revolution

Can Niche build the next decentralized social platform? Here’s why it matters

August 17, 2022

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