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1520 Results for ‘focus group model’

Member Exclusive

Media Briefing: Publishers’ guide to Cannes

June 15, 2023
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Media Briefing: How publishers are trying to get people to log in to their sites

February 1, 2024
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Digiday+ Research: News Publisher Subscription Index

December 20, 2022
The Commerce Media Era

Despite agencies’ investments in data tech, advertiser expectations still fall short

May 5, 2023
Member Exclusive

Future of TV Briefing: How programmatic may shake up the traditional upfront model this year

March 29, 2023
Work Life

What AI skills Gen Z can focus on to stand out among peers

October 30, 2023
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Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

March 7, 2024
Content & Commerce

Publishers, sports betting companies reshuffle deals amid market changes

August 18, 2023
Social Fragmentation

Publishers move past seeing social media platforms as traffic drivers

March 10, 2023
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Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges

February 13, 2023
Data & Privacy

What SXSW got right on AI — and what it missed, according to Hearts & Science’s Wilson Standish

March 15, 2023
Member Exclusive

Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

September 5, 2023
Beyond Ads

Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud

May 19, 2023

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