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1520 Results for ‘focus group model’

Member Exclusive

Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

September 26, 2023
Member Exclusive

Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series

May 1, 2024
Strategizing for the Future

ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content

February 22, 2023
Evolving Agencies

B2B agency work continues to blend with B2C as Gravity Global acquires 9th Wonder

July 18, 2023
Member Exclusive

Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address

December 13, 2023
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Media Buying Briefing: Holding companies and attention metrics, a KPI or a currency?

February 27, 2023
Strategizing for the Future

Why Publicis Sapient’s CMO is mandating that teams use generative AI

May 11, 2023
Marketing on Platforms

The Rundown: Everything you need to know about Reddit as the platform goes public

March 21, 2024
Member Exclusive

Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1

April 13, 2023
Marketing

Why agency founder Ian Schatzberg wants to ‘foster a culture that uplifts and empowers marginalized voices’

January 5, 2023
Member Exclusive

CMO Strategies: How retail media has become a growing marketing channel

July 25, 2023
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Media Buying Briefing: Decarbonization efforts struggle to find ‘pre-competitive’ footing

March 20, 2023
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Media Briefing: A mixed first quarter for publishers’ ad revenue

May 18, 2023

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