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How USA Today Co. is trying to beat AI Overviews on World Cup news
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3134
Results for ‘display ads’
Marketing
‘Reclaim a seat at the table’: Microsoft is diversifying its advertising business
August 7, 2019
Publishing in the Platform Era
‘The risk is so low as an advertiser’: Some publishers are making more money from Apple News
August 7, 2019
Media
‘Can it be done quickly?’: Publishers find speed essential as ad budgets pop up
June 11, 2020
Life Beyond the Cookie
The Washington Post is preparing for post-cookie ad targeting
July 16, 2019
Content & Commerce
Streaming video wars are giving publishers an affiliate fee bump
July 10, 2019
Media
Ad-blocking growth is ‘contained’ but UK publishers lose nearly £1 million a year
May 9, 2019
Beyond Ads
It’s reach or niche for media buyers considering placing client dollars with publishers’ video studios
June 26, 2020
Media
As brand advertising budgets get pinched, publishers pivot to cater to direct response
June 9, 2020
Media
Deep Dive: Future of TV
May 18, 2020
The Programmatic Marketer
Why Google’s decision to withhold programmatic data is pushing some advertisers to pull ad spending
March 23, 2020
Marketing on Platforms
‘Building up a community first’: Instagram Reels has little on offer for advertisers — for now
August 6, 2020
Managing Through Crisis
Despite recession, Jaguar plans to keep driving advertising through the crisis
June 11, 2020
Publishing in the Platform Era
LadBible sees 160% digital ad revenue bump from monetizing social audience
July 17, 2019
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