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3134 Results for ‘display ads’

Business of TV

YouTube’s lowered mid-roll ad requirement may lead to shorter videos from publishers

July 24, 2020
Media

‘Nothing quite like being forced’: Publishers whip up quicker, cheaper ad products for advertisers

August 27, 2020
The Programmatic Publisher

How female-focused publisher The Stylist Group doubled programmatic ad yields

June 7, 2019
Marketing

‘It’s still very much the Wild West’: Influencer marketing deals are now focused on performance

October 31, 2019
Member Exclusive

Finance is the new marketing: Why some ad tech companies are paying publishers early

August 4, 2020
Publishing in the Platform Era

Facebook’s paying publishers directly. Is this the new normal?

October 25, 2019
The Programmatic Publisher

To woo brands, UK publisher alliance Ozone beefs up contextual targeting

August 7, 2019
Modern Newsroom

‘An election night that could last weeks’: How news publishers are updating their digital strategies for the results long haul

September 25, 2020
Member Exclusive

5 questions about Microsoft’s plans for TikTok

August 5, 2020
Content & Commerce

‘No brainer’: Marie Claire launches sampling business to boost revenue and data practice

August 3, 2020
Media

Investments in journalism, algorithms has Axel Springer’s five-year-old aggregator app Upday up over 30% in ad revenue

July 30, 2020
Beyond Ads

How publishers navigate ‘bullshit briefs’ from agencies

August 19, 2019
Media

‘I don’t ever get the benefit of the doubt’: Blavity founder Morgan DeBaun on running a Black media business in 2020

July 7, 2020

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