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3134 Results for ‘display ads’

Life Beyond the Cookie

Google is auditioning candidates to succeed the third-party cookie

May 13, 2020
Media

‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

May 18, 2020
Business of TV

‘The efficiency was there’: Falling TV ad prices lure in DTC brands to shift spending away from digital

May 22, 2020
Publishing in the Platform Era

‘Stay ahead of regulations’: Publishers question Google’s motives in paying for news

June 26, 2020
Sponsored

New findings: Mid-pandemic, empathetic marketers are outperforming everyone else

June 24, 2020
The Programmatic Marketer

‘It is not a panacea’: Why log-level data hasn’t lived up to its promise for advertisers

May 20, 2020
Marketing on Platforms

TikTok is testing a ‘shop now’ button for influencer videos

April 30, 2020
Media

Engagement over revenue: How The New York Times has reoriented its events internationally

June 18, 2020
Marketing

‘We can manage the mix better’: Why Getty took its marketing in-house

June 6, 2019
Member Exclusive

The premature funeral for events

May 28, 2020
Media

As ad dollars move to branded content, the RFP hasn’t kept pace

October 5, 2018
Member Exclusive

The latest big transparency report again shows ad tech is a mess

May 12, 2020
Media

A bright spot in a gloomy ad market: newsletter ad revenue is up (for some)

April 15, 2020

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