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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1464 Results for ‘comScore’
  • ITV
    Member Exclusive

    Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover

    October 26, 2022
  • Puzzles pieces forming a dollar sign
    Publishing in the Platform Era

    ‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger

    December 15, 2021
  • stack of money
    Equality and Opportunity

    Black-owned publishers’ ad businesses grow due to increase in new advertisers and their investment in content

    August 3, 2022
  • Member Exclusive

    Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

    March 2, 2023
  • strategy success
    Member Exclusive

    Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns

    July 11, 2022
  • Business of TV

    Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

    March 4, 2022
  • Member Exclusive

    Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

    September 26, 2022
  • buzzfeed
    Publishing in the Platform Era

    The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2

    May 17, 2022
  • Member Exclusive

    Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

    June 27, 2022
  • Announcement

    Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

    October 4, 2022
  • Business of TV

    ‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle

    May 20, 2022
  • Measuring Success graphic using ruler and coins Play Button
    WTF Series

    WTF is the difference between measurement and currency?

    March 21, 2022
  • Token to Play

    NFT holders might become the new membership model but could threaten other revenue streams

    July 25, 2022
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