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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
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Future of TV
Special Projects
Digiday+ Research
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Newsletters
1464
Results for ‘comScore’
Member Exclusive
Future of TV Briefing: Why YouTube and TikTok are/aren’t being left out of TV’s measurement makeover
October 26, 2022
Publishing in the Platform Era
‘Breadth and depth’: Observers see more pluses than minuses in Vox Media, Group Nine merger
December 15, 2021
Equality and Opportunity
Black-owned publishers’ ad businesses grow due to increase in new advertisers and their investment in content
August 3, 2022
Member Exclusive
Media Briefing: How U.K.-based media companies are continuing their push into the U.S.
March 2, 2023
Member Exclusive
Media Buying Briefing: Media agencies embrace B2B and blend it with consumer-facing campaigns
July 11, 2022
Business of TV
Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover
March 4, 2022
Member Exclusive
Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
September 26, 2022
Publishing in the Platform Era
The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2
May 17, 2022
Member Exclusive
Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’
June 27, 2022
Announcement
Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists
October 4, 2022
Business of TV
‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle
May 20, 2022
WTF Series
WTF is the difference between measurement and currency?
March 21, 2022
Token to Play
NFT holders might become the new membership model but could threaten other revenue streams
July 25, 2022
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