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1464
Results for ‘comScore’
Beyond Ads
‘It can’t be optimized’: Agency buyers see comScore’s value diminishing
November 28, 2016
The Programmatic Publisher
Domain spoofing remains an unsolved issue in programmatic advertising
June 7, 2017
The Programmatic Marketer
‘The amount of the complexity is overwhelming’: What the ad tech elite discussed at Luma Partners Digital Media Summit
May 24, 2017
Media
With its redesign, Vice doubled the time people see ads on its site
May 5, 2017
Modern Newsroom
The Olbermann effect: How the star anchor (and Trump) have grown GQ’s audience
May 4, 2017
Subscriptions
Business Insider now has a 40-person research group and 7,500 subscribers
May 17, 2017
The Programmatic Marketer
The state of programmatic direct in 4 charts
May 16, 2017
Media
With Multiplayer, Mic seeks gamer audience
May 3, 2017
Modern Newsroom
Fusion to lean on Gizmodo Media Group to promote new editorial projects
March 20, 2017
The Programmatic Publisher
‘I need a neck to throttle’: Why publishers don’t build their own ad tech
May 22, 2017
Publishing in the Platform Era
Business publishers are enjoying traffic spikes from LinkedIn
May 5, 2017
Subscriptions
Boston Globe-backed health news startup Stat is cracking the vertical media model
May 23, 2017
Media
Josh Topolsky says The Outline ads’ clickthrough rate is 25 times the industry average
April 27, 2017
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