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    1464 Results for ‘comScore’
  • Publishing in the Platform Era

    ‘Life is not fair’: How Salon regrouped after Facebook decimated its traffic

    June 28, 2017
  • ad attribution
    The Programmatic Publisher

    Best of the week: Publishers’ ad revenue woes heighten as platforms move to police ads

    June 9, 2017
  • The Programmatic Publisher

    Breitbart ads plummet nearly 90 percent in three months as Trump’s troubles mount

    June 6, 2017
  • Future of TV

    HuffPost’s reorganized product team drove a 27 percent lift in video views

    April 26, 2017
  • The Programmatic Marketer

    How independent digital agency Cramer-Krasselt built its trading desk

    June 13, 2017
  • Publishing in the Platform Era

    How Ranker uses visitors’ votes to find readers on Facebook

    April 25, 2017
  • Future of TV

    How Hearst UK is centralizing video production

    June 7, 2017
  • Media

    Trump fatigue? The good times for politics publishers are over

    May 19, 2017
  • The Programmatic Publisher

    Thought Catalog’s sticky ads increased viewability by 25 percent

    April 27, 2017
  • The Programmatic Marketer

    Viewability standards have a gaping hole: mobile apps

    June 6, 2017
  • Publishing in the Platform Era

    Spiegel Online has a 10-person Snapchat Discover team

    May 8, 2017
  • Publishing in the Platform Era

    How Business Insider’s distributed brand Insider is diversifying from Facebook

    April 18, 2017
  • The Programmatic Publisher

    Despite calls for quality, publishers can’t escape the scale trap

    March 23, 2017
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