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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1464 Results for ‘comScore’
  • Publishing on the Blockchain

    Los dueños de NFT podrían convertirse en el nuevo modelo de negocio, pero otras fuentes de ingreso estarían en riesgo 

    April 25, 2022
  • third party cookie demise
    Member Exclusive

    Digiday Media Research: A comprehensive guide to third-party cookie alternatives

    November 4, 2021
  • The lead image shows an illustration of three people building a question mark.
    Member Exclusive

    Future of TV Briefing: How TV’s different measurement undertakings fit together

    January 12, 2022
  • Illustration of two TVs playing tug-of-war.
    Member Exclusive

    Future of TV Briefing: How major streamers are stepping up the fight for subscribers

    October 6, 2021
  • Beyond Ads

    Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

    October 8, 2021
  • Member Exclusive

    Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson

    April 21, 2022
  • money creation
    Future of Measurement

    ‘The opportunity for attention’: Metrics firm Adelaide draws investment from bigwig media backers

    July 16, 2021
  • The header image shows an illustration of a desktop riddled with technology.
    Sponsored

    Why marketers’ picture of seniors is getting old

    September 9, 2021
  • NBCU Measurement
    Business of TV

    NBCUniversal’s Kelly Abcarian is set on solving the biggest math problem of her life

    January 5, 2022
  • pivot to video
    Member Exclusive

    Future of TV Briefing: Publishers reassess revenue options for short-form shows post-YouTube Originals

    February 16, 2022
  • Illustration of a rolled up newspaper with a blood drip.
    Gaming & Esports

    How the layoffs at Upcomer show the challenges of public ownership in esports media

    May 16, 2022
  • ads
    Member Exclusive

    Future of TV Briefing: 5 questions about Netflix’s ad-supported plans

    April 27, 2022
  • The header image shows a hand holding a phone with the word "news" on the screen.
    Modern Newsroom

    The Financial Times plans to open 2 more U.S. bureaus to target ‘global Americans’

    July 27, 2021
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