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As influencer marketing grows up, brands, agencies experiment with new content tools like bots

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Publishing on the Blockchain

Publishing on the Blockchain

Publishing on the Blockchain

DPS Recap: How Decrypt’s Alanna Roazzi-Laforet is selling advertisers on blockchain-based branded content

September 21, 2022
Token to Play

Editor’s Letter: Why Digiday is experimenting with NFTs

August 1, 2022
Sponsored

How Comscore is simplifying pre- and post-campaign measurement for advertisers

16 hours ago
Token to Play

Why NFTs must be transferable between platforms for the industry to survive

July 25, 2022
Token to Play

Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure

July 25, 2022
Token to Play

NFT holders might become the new membership model but could threaten other revenue streams

July 25, 2022
Token to Play

Crypto enthusiasts want publishers to move into Web3 with DAOs, but it’s not yet a successful business model

July 25, 2022
Token to Play

Why metaverse platforms are gamifying their virtual real estate to attract customers

July 25, 2022
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Token to play

July 10, 2022
Member Exclusive

Media Briefing: Publishers confront crypto’s bear market

June 23, 2022 By Tim Peterson | and Kayleigh Barber
Publishing on the Blockchain

How ComplexLand gave advertisers a space to play in the metaverse

June 14, 2022
Publishing on the Blockchain

The Rundown: How CoinDesk is using crypto tokens for in-person event sponsorship deals

June 7, 2022
Publishing on the Blockchain

One year after embracing the blockchain, Time has earned more than $10M in profit

April 28, 2022
Token to Play

Publishers’ secondary market strategy: What happens when the monetary appeal of NFTs isn’t enough?

April 25, 2022

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