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Special Projects
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1413
Results for ‘behavioral targeting’
Life Beyond the Cookie
Inside Channel 4’s first-party data strategy
April 29, 2020
Member Exclusive
Future of TV Briefing: Streaming services count on content to keep subscribers acquired in 2020
February 10, 2021
Sponsored
Marketers are innovating to distinguish real users from human-like bots
May 12, 2020
Sponsored
During quarantine, audio and connected TV are growing faster than other ad platforms
June 18, 2020
Sponsored
Digital brands are shifting from traditional targeting to more nuanced cultural signals
February 4, 2020
Marketing
Miller High Life is starting to advertise again
May 20, 2020
Equality and Opportunity
‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed
September 15, 2020
Marketing
With much of the world at home, Masterclass seizes its moment
April 24, 2020
Member Exclusive
‘Burn the boats’: TV networks playing with fire in streaming pivots
December 9, 2020
Member Exclusive
How Bloomberg Media is managing churn and retaining subscribers
June 10, 2020
Media
Deep Dive: Future of TV
May 18, 2020
Managing Through Crisis
Deep Dive: How the Summer of 2020 forced brand marketing to change for the better
September 14, 2020
The Programmatic Marketer
‘A system that is out of alignment’: Online ad industry faces its identity crisis at IAB’s annual meeting
February 11, 2020
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