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599 Results for ‘NBA’

Content & Commerce

How sportsbooks and publishers are rethinking the terms of content-based sponsorships

October 4, 2022
Member Exclusive

Future of TV Briefing: 5 questions about the future of TV in 2023

January 4, 2023
Member Exclusive

Media Buying Briefing: Media agencies look to Web3, influencers to grow content marketing

October 31, 2022
Member Exclusive

Future of TV Briefing: What if streamers adopted an ad revenue-sharing model for original programming?

August 24, 2022
Programming & Production

‘Hell’s Kitchen’ producer Arthur Smith reflects on how production has and hasn’t changed since the pandemic

March 29, 2022
Gaming & Esports

The Rundown: Crunching the numbers on brand ROI demands from esports activations

February 11, 2022
Sponsored

Why advertisers should focus on well-categorized content and contextually relevant ads

April 20, 2022
Marketing on Platforms

Mientras Snap se reestructura, los profesionales del marketing creen que debe centrarse en la realidad aumentada, su principal diferenciador

September 1, 2022
Business of TV

Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer

March 15, 2022
Content & Commerce

Dispo hopes to stand out with photo as social media giants compete with video

August 25, 2022
Gaming & Esports

The protector: How Summer Scott has helped coach an esports industry into taking care of itself

April 14, 2022
Brands in Culture

Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

March 9, 2022
Gaming & Esports

Game developers are angling to become the next big media owners — and brands are taking notice

May 11, 2022

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