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9256 Results for ‘Facebook’

Member Exclusive

Pitch deck: How Facebook competes for TV, video ad budgets

August 5, 2019
Member Exclusive

As cities reopen, the DTC store strategy is changing

June 22, 2020
Subscriptions

YouTube plans to let news publishers sell off-platform subscriptions through their channels

May 5, 2020
Publishing in the Platform Era

‘Wait-and-see game’: Publishers aren’t yet bracing for impact from Facebook’s pivot to privacy

September 23, 2019
Member Exclusive

Finance is the new creative: Balance-sheet crunch leads ad and media businesses to seek new liquidity avenues

March 31, 2020
Publishing in the Platform Era

‘Two very, very different companies’: Why CNN’s Great Big Story failed to survive

November 2, 2020
Retail Revolution

Wpromote is acquiring DTC performance marketing agency Metric Digital

March 3, 2020
Business of TV

‘The billion-dollar question’: What will happen to advertising dollars if sports go on a coronavirus hiatus again

July 23, 2020
Future of TV

Cadbury tests skipping TV ads in favor of streaming ads

January 10, 2020
Marketing

CVS is readying the launch of a new ad network

April 23, 2020
Publishing in the Platform Era

Inside NowThis’s restrained TikTok content strategy

March 11, 2020
Member Exclusive

With cookies on the way out, advertisers turn to old-school measurement methods

February 5, 2020
Marketing

‘Everyone wants control’: Traffic soars, but programmatic ad prices drop

March 27, 2020

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