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754 Results for ‘DSPs’

The Programmatic Marketer

NBCUniversal offers refunds to programmatic advertisers following ad insertion error

June 10, 2019
Sponsored

WTF is customer intelligence?

May 2, 2019
Media

As programmatic advertisers get smarter, agencies shake up the trading desk model

August 13, 2019
Member Exclusive

SSPs like OpenX are eyeing direct ties to advertisers

January 29, 2019
The Programmatic Marketer

‘Point of differentiation’: Agencies are having tougher negotiations with ad tech vendors

May 31, 2019
The Programmatic Marketer

‘They’ve started to render DMPs useless’: Omnicom Media Group CEO Scott Hagedorn’s state of programmatic advertising

May 8, 2019
The Programmatic Marketer

‘It was always a problematic child’: What went wrong for Sizmek

April 2, 2019
Digiday @ Cannes

‘There was a gravitational pull’: The definitive oral history of the Cannes ad tech marina

June 19, 2019
Member Exclusive

Winners and losers of Google’s move to unified first-price auctions

March 12, 2019
Member Exclusive

Comcast’s FreeWheel creates programmatic OTT marketplace for local TV advertisers

May 14, 2019
The Programmatic Marketer

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers

March 8, 2019
The Programmatic Marketer

Programmatic advertisers ramp up efforts to deal direct with publishers

April 23, 2019
The Programmatic Publisher

The winners and losers of header bidding

December 11, 2018

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