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754 Results for ‘DSPs’

Member Exclusive

Flatter and fairer: Marketers and publishers hack away at ad tech fees

October 1, 2018
Sponsored

The programmatic forecast: Curation takes hold

March 21, 2019
The Confessions

‘It’s hurting us’: Confessions of an ad tech exec on GDPR consent-string fraud

November 22, 2018
The Programmatic Marketer

‘We’ve reached critical mass’: Advertisers see more options to buy ads only from publishers that have adopted ads.txt

July 26, 2018
Member Exclusive

‘I want a view on SSPs’: Advertisers are getting in the weeds of programmatic auctions

December 6, 2018
WTF Series

WTF is bid shading?

August 30, 2018
Marketing

Electrolux is bringing its digital media buying and planning in-house

February 5, 2019
Media

Ad blocking is still a ‘substantial threat to publisher revenue streams’

January 15, 2019
Member Exclusive

As advertisers take more control of ad tech, SSPs are in the firing line

September 28, 2018
Future of TV

SwellShark’s Nick Pappas: Advertisers are getting more interested in OTT and connected TV inventory

December 17, 2018
The Programmatic Marketer

More specialists, more control: Inside Deutsche Telekom’s ad tech strategy

September 18, 2018
The Programmatic Marketer

The hidden costs of taking programmatic in-house

October 17, 2018
The Programmatic Publisher

French broadcasters team up to reduce fraud across VOD inventory

December 20, 2018

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