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754 Results for ‘DSPs’

The Programmatic Marketer

The Trade Desk’s bumper quarter has some important caveats

February 17, 2023
The Programmatic Publisher

‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures

February 13, 2023
Strategizing for the Future

Why media buyers are asking more questions about the sustainability impact of their ad campaigns

May 9, 2023
Member Exclusive

Future of TV Briefing: Demand-side platforms stand to play a more important role in the ad-supported streaming market

May 11, 2022
Member Exclusive

Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023

October 12, 2023
The Programmatic Marketer

In ad tech, disintermediation is heating up

June 2, 2022
Member Exclusive

Future of TV Briefing: How pod bidding can help to solve streaming’s ad load issue

December 14, 2022
The Programmatic Marketer

The curation of programmatic marketplaces gathers pace across advertising – except with advertisers

January 19, 2023
Life Beyond the Cookie

The Trade Desk’s supply-path optimization efforts portend potential disruption ahead

April 7, 2022
Marketing on Platforms

Uncertainties remain but Microsoft’s Netflix pact is the clearest window to its designs on ad tech

July 22, 2022
The Programmatic Marketer

Why SSP consolidation driven by agencies is benefiting the larger SSPs

February 16, 2023
Sponsored

How ad tech will continue to innovate amid growing challenges

December 22, 2022
The Programmatic Publisher

‘A clean, unadulterated supply chain’: The Trade Desk on a year into its OpenPath direct deals with publishers

March 7, 2023

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