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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Special Projects
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19949
Results for ‘Branding’
Gaming & Esports
Evil Geniuses’ new partnership signals esports industry’s continued interest in crypto and betting sponsors
May 23, 2023
Sponsored
The advertiser’s guide to brand metrics
October 4, 2022
Member Exclusive
Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
April 24, 2026
Gaming & Esports
Stagwell-owned agency bets on new gaming partnership to target Gen Z
August 30, 2023
Marketing on Platforms
TikTok launches MCP server to let AI agents run campaigns
May 13, 2026
Digiday @ Cannes
Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base
June 16, 2025
Business of TV
This sexual wellness brand is doubling (actually, tripling) down on CTV
January 11, 2023
Zero-click Future
Google AI Overviews linked to 25% drop in publisher referral traffic, new data shows
August 15, 2025
Beyond Ads
How TikTok Shop will police for fraudulent behavior on Black Friday and Cyber Monday
November 12, 2025
Bold Call
Bold Call: OpenAI’s ads pivot may come too little, too late
January 21, 2026
The Business of AI
News UK turns The Times’ first-party data into synthetic audiences for advertisers
April 27, 2026
Subscriptions
How The Financial Times is betting on personality-led vodcasts as its next subscription lever
April 22, 2026
The Business of AI
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
December 15, 2025
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