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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    19949 Results for ‘Branding’
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    Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies

    December 15, 2025
  • Media

    Marketers move to bring transparency to creator and influencer fees

    November 20, 2025
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    Tubi hopes emotional context can drive demand for streaming’s long tail

    October 9, 2025
  • Zero-click Future

    Digiday’s comprehensive guide to what’s in and out for publishers in 2026

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    Media Buying Briefing: New York’s new generation of Mad Men

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  • The Business of AI

    Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy

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  • Member Exclusive

    Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?

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  • The header image shows an animation of two people driving in a car, passing a sign that says "Buy!"
    Brands in Culture

    Benjamin Moore is using OOH near big-box retailers to say their paint isn’t there, encouraging people shop local

    May 31, 2023
  • The Business of AI

    How AI could disrupt retail media’s $38 billion search ad market

    March 9, 2026
  • Sponsored

    How brands are harnessing full-funnel measurement for growth

    December 7, 2022
  • The Creator Economy

    In Graphic Detail: How podcasts are earning their spot in the premium ad tier

    June 4, 2025
  • The Creator Economy

    Bud Light uproar exposes need for marketers to manage marketer influencer controversies

    April 14, 2023
  • The Creator Economy

    Marketers increasingly pressured to show their creator spend is worth it — with harder metrics

    August 21, 2025
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