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4895 Results for ‘ trends’

Evolving Agencies

Why media agencies remain the cornerstone of holding group profitability

October 31, 2023
Member Exclusive

Media Buying Briefing: Is Dentsu’s latest restructure the solve it needs to get back to growth?

May 13, 2024
Member Exclusive

Marketing Briefing: As influencer marketing grows up, vetting gets more serious for creator partnerships

October 3, 2023
Evolving Agencies

Agency clients’ KPIs evolve with a focus on retail and post-pandemic economy

March 2, 2023
Future of Measurement

How ad tech’s measurement titans are pivoting to attention and activation

August 10, 2023
The Programmatic Publisher

The rise of discerning publishers: Ad tech vendors face increased scrutiny

August 7, 2023
Modern Newsroom

Newsroom unions are pushing management to negotiate AI use

July 11, 2023
Evolving Agencies

Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control

September 27, 2023
Brands in Culture

The ‘retirement’ of M&M spokescandies raises questions about viral marketing, edgy content

January 26, 2023
Member Exclusive

Marketing Briefing: Marketers ‘optimistic’ after WGA strike’s potential resolution, but aren’t expecting ad dollars will return just yet

September 26, 2023
Super Bowl

Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix

February 10, 2023
Member Exclusive

Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

August 31, 2023
Super Bowl

Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper?

February 9, 2023

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