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4895 Results for ‘ trends’

Evolving Agencies

How agency in-housing offerings like Omnicom’s TRKKN use Google expertise as a draw

August 22, 2023
Looking Back/Ahead to 2024

Future plc CFO stepping down as company reports revenue declines and new two-year investment plan

December 8, 2023
The Creator Economy

As influencer marketing continues to mature, here’s why brands are hiring creators as ‘creative directors’

March 3, 2023
Member Exclusive

Marketing Briefing: The far from ‘straightforward’ Q1 economy makes Q2 forecast especially murky for brand spend

April 4, 2023
Publishing in the Platform Era

How The Wall Street Journal hopes to reach young news consumers on TikTok

December 12, 2022
Sponsored

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

December 5, 2024
Member Exclusive

Media Briefing: Publishers’ guide to Cannes

June 15, 2023
Sponsored

WTF is weather targeting?

December 3, 2025
Equality and Opportunity

Why Black creators say relationships with platforms remain strained

May 17, 2023
Member Exclusive

Forces at Play

December 19, 2022
Equality and Opportunity

Media companies’ diversity reports reveal fewer employees are willing to disclose their demographic data

September 11, 2023
The Business of AI

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

June 17, 2024
The Creator Economy

FTC updates prompt influencer marketing to revisit murky practices, avoid hot water for failure to disclose ads

July 28, 2023

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