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4896 Results for ‘ trends’

Marketing on Platforms

Why Chips Ahoy’s linear TV budget is crumbling in the face of new digital options

March 23, 2023
Brands in Culture

JCPenney throws ad dollars at live sports to broaden its media mix as the industry waits for scripted TV to return

October 11, 2023
Marketing on Platforms

The fate of Black Twitter remains unclear after Elon Musk’s platform takeover

April 17, 2023
Navigating Economic Instability

Atlas Obscura looks to raise $10 million at a $24 million valuation with help from smaller investors in a tough market

February 21, 2024
Sponsored

The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

June 4, 2024
WTF Series

WTF is Digital Twinning?

August 11, 2023
Member Exclusive

Research Briefing: TikTok tops brands’ holiday wishlist

November 30, 2023
Brands in Culture

With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?

March 15, 2024
Beyond Ads

Hasbro taps college athletes, and Nerfball, to build clout with Gen Z

October 5, 2023
Digiday Media Buying Summit

Media Buying Summit Recap: Retail media’s revolution, AI and finding new paths to KPIs

October 5, 2023
Member Exclusive

Digiday+ Research: Most agencies held onto or added staff in 2022 as they hold out hope for 2023

January 16, 2023
The Business of AI

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

April 9, 2024
Media

Privacy expert Raashee Gupta Erry educated the FTC on advertising

August 8, 2023

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