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3674 Results for ‘ format’

Marketing on Platforms

TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users

September 29, 2022
Member Exclusive

Media Buying Briefing: IPG steps up its decarbonization efforts as GroupM, Dentsu evolve their programs

November 14, 2022
Brands in Culture

‘You can’t do one thing one time and expect that to make a change’: Logitech is continuing to expand its work with BIPOC creators

July 13, 2022
The Programmatic Marketer

How one startup hopes to decentralize ad exchanges to benefit publishers and agencies

September 6, 2022
Sponsored

How marketers are preparing for the next evolution of CTV

July 29, 2022
Gaming & Esports

How Chipotle is using crypto and gaming as gateways to loyalty

July 27, 2022
Gaming & Esports

Myth buster: Debunking common misconceptions about the metaverse

August 12, 2022
Gaming & Esports

Why brands shouldn’t lose sight of hyper-casual gaming as a growing and diverse ad environment

June 15, 2022
Business of TV

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

May 3, 2022
Member Exclusive

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet

September 13, 2022
Future of Measurement

Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

June 3, 2022
Member Exclusive

Media Buying Briefing: Attention metrics show potential at top and bottom of marketing funnel

April 4, 2022
Business of TV

Why Hoka is experimenting with connected TV in its first global campaign

June 28, 2022

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