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Electronic Arts has built its own ad server in a renewed push for ad dollars
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Results for ‘ comscore’
Marketing on Platforms
Todo lo que necesitas saber sobre Reddit tras la salida a bolsa de la plataforma
March 21, 2024
Member Exclusive
Digiday+ Research: How the top ad-supported streaming services stack up on ad spending and more
April 25, 2023
Member Exclusive
Future of TV Briefing: Streaming ad sellers need supplementary inventory sources
January 25, 2023
Publishing in the Platform Era
Buyers say Fox News’ homepage redesign to highlight more non-hard news coverage is a ‘smart’ move
March 2, 2023
Gaming & Esports
Enthusiast Gaming hires Nick Brien to refine the approach to marketers and agencies
March 1, 2023
Member Exclusive
Future of TV Briefing: The Disney-Charter deal signals looming equilibrium between traditional TV and streaming
September 13, 2023
Gaming & Esports
Why independent esports media is on the rise in 2023
February 21, 2023
Member Exclusive
CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023
Member Exclusive
Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale
November 9, 2023
Sponsored
Por qué envejece la imagen que los profesionales del marketing tienen de los mayores
May 18, 2023
Strategizing for the Future
Out of home fights for greater ad share as it cites better value on action taken by consumers
May 17, 2022
Media
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
October 3, 2022
Member Exclusive
Future of TV Briefing: TV advertising’s measurement landscape remains in a state of upheaval
September 14, 2022
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