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    3007 Results for ‘ analytics’
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    Life Beyond the Cookie

    ‘A challenging point for ID resolution’: Advertisers scramble to plan for the uncertain ‘cookieless future’

    January 11, 2021
  • brand metrics
    Sponsored

    How major publishers are driving revenue with brand lift measurement

    December 13, 2020
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    Member Exclusive

    Media Briefing: How publishers are preparing for the return of in-person events

    July 15, 2021
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    Modern Newsroom

    Six months in, News Corp’s ‘Knewz’ aggregator has big ambitions

    July 16, 2020
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    Programming & Production

    ‘Prime time starts at 10 a.m.’: How ABC News Live has adapted its programming strategy to a tumultuous –and viewer engaged – 2020

    November 23, 2020
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    Work Life

    Cannabis and the workplace: The pandemic has bosses and employees craving its benefits

    March 8, 2021
  • Audio Anywhere

    ‘Keep the medium premium’: Podcaster creators mull raising their ad loads while preserving high listener engagement

    July 24, 2020
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    Member Exclusive

    Media Briefing: The top trends in media so far in 2021

    July 1, 2021
  • Sponsored

    WTF is marketing fraud?

    July 15, 2020
  • Publishing in the Platform Era

    ‘Taking a bite’: Major political and news headlines are sucking up all the oxygen on Facebook

    September 29, 2020
  • Sponsored

    Transforming ad effectiveness measurement at the speed of change

    July 15, 2020
  • cookie
    Life Beyond the Cookie

    Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

    January 29, 2020
  • first party data
    Member Exclusive

    Media Briefing: Publishers are polling site visitors for first-party data

    June 10, 2021
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