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3198 Results for ‘ advertising tracking’

Life Beyond the Cookie

Google readies new interest-based advertising in next phase of Privacy Sandbox experiments

January 25, 2022
Member Exclusive

Future of TV Briefing: TV networks’ total audience push likely to stretch to a full-court press in this year’s upfront negotiations

April 13, 2022
Business of TV

The Rundown: Platforms, streamers and publishers pitch celebrity- & creator-driven content and measurement tools on NewFronts Day 2

May 4, 2022
Life Beyond the Cookie

‘IDs don’t belong on the open web’: the pragmatic publisher’s case for privacy-first ads

February 10, 2022
Sponsored

How advertisers are using DCO to make their CTV creatives more effective

February 25, 2022
Marketing on Platforms

‘A future-proofed way to reach people’: Why Hydrow rowing company is rethinking its media mix with OOH and video

December 28, 2021
Strategizing for the Future

‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts

December 6, 2021
Member Exclusive

Media Briefing: How publishers are earning money with NFTs

April 1, 2021
The Long Goodbye

Apple poised to reshape online advertising as investment and influence grows

September 16, 2021
Equality and Opportunity

‘People are over-mentored, under-sponsored’: Merkle’s global chief equity officer sounds off on ‘DE&I industrial complex’

March 1, 2022
Member Exclusive

Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond

October 20, 2022
Business of TV

Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV

January 13, 2022
Life Beyond the Cookie

Publisher and agency executives scrutinize email-based universal IDs as the third-party cookie’s long-term heir apparent

October 18, 2021

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