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3198 Results for ‘ advertising tracking’

The Programmatic Marketer

Dysfunctional dynamics continue to blight ad tech’s prospects

March 15, 2022
Data & Privacy

Cheat Sheet: Why email marketers are calling Apple’s iOS 15 update ‘a proverbial nail in the coffin’

September 15, 2021
Marketing

Why Dr Teal’s is using connected TV to beef up its media mix

February 4, 2022
Member Exclusive

Marketing Briefing: ‘Skipping steps’: Why advertisers may reconsider responsive, real time advertising post Peloton ad

December 21, 2021
Data Regulation

IAB Europe suspends consent management firms as global privacy authorities signal tougher action

September 30, 2021
Member Exclusive

Media Briefing: Publishers confront leaky social platforms as commerce revenue growth slows

January 13, 2022
Marketing

‘Starting to think more in a brand building way’: How DTC brand Adore Me is diversifying its media mix

January 12, 2022
Future of Measurement

Why some advertisers could be reluctant to get on board with Google’s modeled measurement train

September 28, 2021
Marketing

Ad tech comes under the microscope as marketers evolve their media mix

March 10, 2022
Brands in Culture

Why American Eagle is looking to be an early adopter in metaverse-based marketing and sales

March 9, 2022
Marketing on Platforms

Tinuiti Report: Facebook still in hot demand with clients, despite Apple ATT hit

January 21, 2022
Life Beyond the Cookie

Connected TV faces its own identity crisis with the IP address’s future in doubt

March 31, 2021
Member Exclusive

Media Buying Briefing: From Cannes Lions, wrestling with measurement, fraud and the ‘multiverse’

June 27, 2022

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