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3196 Results for ‘ advertising tracking’

Media

How digital news publishers will compete for political ad dollars in this year’s U.S. midterm elections

August 19, 2022
Member Exclusive

Media Buying Briefing: Where media agencies will focus their energies this year

January 2, 2023
Business of TV

Netflix unveils its ad-supported product

October 14, 2022
Member Exclusive

Media Briefing: Market check on which ad categories are spending on publisher campaigns

February 9, 2023
WTF Series

WTF are traffic acquisition costs?

September 16, 2022
The Programmatic Marketer

How attention metrics is wending its way into the programmatic process for clients like the NBA

September 15, 2022
Marketing on Platforms

Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season

December 21, 2022
Data Regulation

How ad tech aims to build back better

October 3, 2022
Marketing on Platforms

‘Our plan is to spend a lot more’: Inside online baby registry Babylist’s TikTok strategy

April 15, 2022
The Programmatic Marketer

The ANA’s transparency crackdown has been mired by ad tech’s intricacies

October 26, 2022
Media

With Roku leading the pack, study says 94% of households are reachable through CTV

September 30, 2022
Brands in Culture

Why DTC gifting brand Fresh Sends is focusing on organic content, growing in-house creative team

July 22, 2022
The Creator Economy

Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t

March 1, 2023

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