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3196 Results for ‘ advertising tracking’

Digiday Awards

LiveIntent, UTA, Starface, TRUFF and Sharethrough are nominated for the 2023 Future Leader Awards

March 14, 2023
Marketing on Platforms

No more newspaper ads: Why J.C. Penney is going digital-first this holiday season

December 9, 2022
Life Beyond the Cookie

‘Multiplier effect’: Lower match rates in data clean rooms are being given a much-needed boost

September 26, 2022
Digiday @ Advertising Week

Advertising Week Briefing: Media companies evolve digital video use to increase audience, ad revenue

October 21, 2022
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing

September 19, 2022
Experimental Channels

What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok

April 6, 2023
Experimental Channels

Productivity app Notion goes global with OOH efforts

October 4, 2022
Content & Commerce

Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic

November 30, 2022
Beyond Ads

How Sweatcoin uses partnerships with companies like OKCupid to boost brand awareness

September 5, 2022
Experimental Channels

Wellness brand Liquid I.V. trades performance marketing for streaming and OOH

August 26, 2022
The Programmatic Marketer

MiQ mulls M&A moves with new PE-backers

September 13, 2022
Sponsored

How CTV marketers are being impacted by the state of data privacy

May 25, 2022
Marketing on Platforms

Snapchat’s limitations are finally catching up — and marketers are noticing

September 23, 2022

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