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3195 Results for ‘ advertising tracking’

Member Exclusive

Media Briefing: Why some publishers are resurrecting their print magazines

May 23, 2024
Future of Measurement

VideoAmp touts its commingled ID solution as a step forward in a cookie-less world

December 6, 2023
Member Exclusive

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them

February 13, 2024
Marketing on Platforms

Meta’s Threads still has users one month on, but it doesn’t have a real vibe yet

August 3, 2023
Member Exclusive

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

April 10, 2024
Sponsored

How publishers and advertisers are successfully implementing the next generation of AI

September 27, 2023
Navigating Economic Instability

Publisher ad revenue on the rebound as of Q2, up from Q1’s rock bottom, per two industry reports

September 19, 2023
Experimental Channels

As National CineMedia comes out of bankruptcy, cinema ad firms try to hold their ground

August 24, 2023
Member Exclusive

Programmatic for sellers: Unit 3 – Understanding how programmatic CTV/OTT is sold

November 21, 2023
The Business of AI

What BuzzFeed’s CEO really means about pivoting the business to be an AI media and tech company

April 9, 2024
Third-Party Cookie Primer

Competition advocates urge further Privacy Sandbox delays

March 13, 2024
Digiday @ Advertising Week

Advertising Week Briefing: Why publishers are the new brand ambassadors

October 18, 2023
Member Exclusive

How media buyers view the retail media landscape — from Amazon to Walmart to Wawa

March 21, 2024

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