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3195 Results for ‘ advertising tracking’

Member Exclusive

Research Briefing: The end of third-party cookies could be a win for ad tech vendors

March 7, 2024
Sponsored

How DSPs are closing the gap between brands and retailers

April 6, 2023
Brand Safety

The case for and against brand safety

November 16, 2023
Experimental Channels

Why some advertisers are reconsidering old school marketing channels

May 18, 2023
The Programmatic Marketer

Making sense of the allegations and defenses in the Colossus ad tech controversy

May 21, 2024
Member Exclusive

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

March 28, 2024
Gaming & Esports

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024

February 28, 2024
Member Exclusive

Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

August 14, 2023
Future of Measurement

Why identity, as a valuable marketing tool, is at a turning point, per new report

May 10, 2023
The Creator Economy

Breaking down influencer marketing, from Joe Rogan to Selena Gomez to MrBeast

August 14, 2024
Marketing on Platforms

Meta’s Twitter rival Threads has launched — here’s what you need to know

July 6, 2023
Member Exclusive

Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition

March 21, 2024
The Programmatic Publisher

Gumtree is seeing positive results from using first-party data in direct deals

April 18, 2023

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