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165
Results for ‘ OMG’
Digiday Media Buying Summit
Media Buying Summit Day 2: Will all media one day be sold programmatically? Possibly.
October 14, 2022
The Programmatic Marketer
How Omnicom Media Group is making sense of clean room complexities
May 9, 2022
Future of Measurement
New study reveals large gaps in what consumers think they do online — vs. what they actually do
April 12, 2022
Beyond Ads
Los profesionales del marketing van más allá de los fundamentos del ChatGPT con nuevas herramientas
February 3, 2023
Member Exclusive
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
November 8, 2023
The Programmatic Publisher
Open-market video programmatic is rife with fraud, say buyers, further complicating an already-difficult marketplace
March 16, 2022
Evolving Agencies
The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
October 7, 2021
Member Exclusive
Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’
June 10, 2022
Data & Privacy
New research shows consumers’ concerns over data privacy sometimes clash with their actions
December 16, 2021
Evolving Agencies
The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows
November 2, 2021
Member Exclusive
Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski
November 8, 2021
Brand Safety
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
October 21, 2021
Business of TV
‘It’s not entirely clear what direct even means’: CTV’s rise is not without its growing pains
January 28, 2022
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