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165 Results for ‘ OMG’

Member Exclusive

Media Buying Briefing: Some media agencies will expect media to work through clean rooms this upfront

March 14, 2022
Member Exclusive

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it

November 1, 2021
Member Exclusive

Media Buying Briefing: How influencers became the new power brokers for media agencies

September 19, 2022
Member Exclusive

Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing

May 30, 2022
Evolving Agencies

Consumer insights panels make a quasi-comeback in the agency world

August 31, 2021
Life Beyond the Cookie

Omnicom Media Group formally endorses UID 2.0 in a bid to move the post-cookie future forward

July 9, 2021
Brands in Culture

Omnicom Media Group makes its move in minority media, launching a diverse creators’ network

June 4, 2021
Member Exclusive

Media Buying Summit Recap: ‘A lot of lawyers involved:’ Agencies prep for life beyond the cookie

November 2, 2021
Member Exclusive

Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types

May 17, 2021
Member Exclusive

Media Buying Briefing: Planning and activating around influencer marketing has gotten better, but measurement still has a ways to go

February 21, 2022
Business of TV

The Rundown: Media brands and social platforms tout their connection to diverse communities on NewFronts Day 3

May 5, 2022
Business of TV

‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch

May 13, 2021
Member Exclusive

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets

October 4, 2021

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